Evaluation Question 1

Evaluation Question 1 (ancillary)

 This is my final advertisement. I used conventions that I found during my research of real music advertisements.
Due to the growing use of technology and social media, I included the fact that the album is available at online stores such as iTunes, Amazon and HMV. The majority of my target audience are more inclined to downloading or ordering their music online opposed to going to the a shop and buying it. In the past few years the use of social networking has grown tremendously and it is likely that my target audience of 16-24year olds all use social networking sites such as instagram, tiwtter and facebook. Social networking sites are a way that fans can engage with the artist they love and feel that they share a personal bond or for people that are interested in finding out about an artist. This is why I included her web, twitter, instagram and facebook page. Another common convention of music advertisements that I used was the leading singles on the album. People who are familiar with the single will be made aware that it is included in the album, enticing and intriguing them to buy the album, resulting in a greater album sale. For the same reasons i included ratings from magazines that share the same target audience as my artist. Jessie J's advertisement for her album 'Who You Are' particular gave me inspiration for the use of my album cover as the advertisement. I thought that it would be a way in which my target audience and other demographics would be able to find my album at stores without difficulty as they would have already become familiar with the image of the album, from the advertisement.

   

This part of my digipack follows many fundamental conventions of actual album digipacks.

I have included my name of course, in a larger font than the album cover and an image of myself. Emphasis on my image and name is important as new artist to create a brand for the artist. Rita Ora's first album includes uses the same technique, which I think was carried out well, as was mine.
On the back panel, I have included a track listing. This is so that listeners are able to listen preferred songs with just the click of a button and so that they are aware of the songs included on the album.
I have also included copy right acknowledgments and the logo of my record label which is a very important convention of a digipack, used in all real media products.



I included a sticker on the front of my digipack giving information on the single that is included on the album. This is not a convention that is used in all real media products however I thought it was a nice touch, that you do often see on real digipacks.

This is an image of Katy Perry's inside panel of her digipack. I thought that the use of just an image creates a statement, puts emphasis on the importance of the image of the artist. Which is why I decided to do something similar to Katy. It is common for artists to include ackowledgements however I thought that this convention worked well which is why I decided to do that same in this part of my digipack.

      

Evaluation: Question 1

Evaluation: Question 1

In What Ways Does Your Media Products Use, Develop Or Challenge Forms & Conventions Of Real Media Products?

 

JME - 96 Fuckries

http://www.youtube.com/watch?v=PkYdU1v7yzo

JME'S music video 96 fuckries is similar to the video me and my group have created in terms of the mise en scene. That is a big part in our video as we were trying to portray our artist to come from a certain area (the urban city, with graffiti walls and alley ways), which you can see within this video too as JME is a UK grime artist. This aspect of the video influence us for our own video. We incorporated a lot of graffiti walls and alley ways, and the fact that the video is filmed in the evening when its really dark; we have some good lighting and some colourful lighting to enhance the location the artist is set in.

Used, Developed Or Challenged Ideas?

Music Vid Screenshots - slideshows

Ancillary Products

Rita Ora was one of the artists that related to my genre. Her digipak is a good example of how the album is focused on the artist as a close up of her is on the front panel, so the audience can see her; and only her. The only writing that is on the front it the name of the artist, which is the biggest font size, and then the name of the album. The name of the album is called 'Ora', the artist's last name; again showing that this album is representing her. The back panel has snap shots of the artist and the track list on the right hand side. The colour scheme of black, white and red is shown throughout the digipak as the cd itself is red and white as well. With my ancillary work the colour scheme is the same throughout and the brick wall being the synergy is represented throughout.

Inside Panels

Evaluation: Question 2

Evaluation: Question 2

How Effective Is The Combination Of Your Main Product (Video) & Ancillary Texts (Digipak & Advertisement)?

A successful music video will make clear visual links between it and its ancillary products. The most successful shots we got were with the graffiti walls, brick walls and alley ways with really good lighting which was very obvious in the final video. It also showed the urban surrounding and had the concept we were going for. So I planned to use synergy from graffiti/urban location with he brick wall.

Evaluation: Question 3

Evaluation: Question 3

How Did You Use Media Technologies In The Construction And Research, Planning And Evaluation Stages?

Evaluation: Question 4

Evaluation: Question 4

What Have I Learned From My Audience Feedback?

For this question i have made a 'documentary', well not really a documentary as i never got footage of me talking through the video lool, but i got audience feedback from our target audience and teachers and i filmed a vlog with my own response on how the audience reacted to the video.

Music Video:

06. Eugenie, Sharina, Zhane from 283goswell on Vimeo.

Audience Feedback (VIDEO):

Editing The Audience Feedback

Audience Feedback (ANCILLARY):

What Have I Learned From The Audience Feedback:

Researching Ancillary Products - Importance and function of Digipaks