Planning - Target Audiences

Our target audience will be similar to those of Katy B's, Rihanna's, Misha B's and Rita Ora's. Our artist will appeal to young people ages between 16-24 living in urban areas. This is because of her urban edge and her down to earth personality. She will primarily appeal to females as she will be a good role model due to her style, which is urban and fashionable yet cute and current. For this reason boys of these ages will like her to. Our wider target audience will be quite generic