SYNERGY CHANGED???

 Why Has Our Synergy Changed?

A previous blog post explained how we were going to incorporate synergy into our products. However this now has to change as we never got the necessary shots we needed to create the synergy for e.g. when we filmed on the millennium bridge the shots came out quite dark and the city lights didn't illuminate like we hoped it would therefore the lights wouldn't have been noticeable to the audience that that was a part of our synergy. Another problem was that we never got to film at Granary Square at all. Our schedule never went to plan and as that was one of our main locations to film in to pull off the synergy so this was a problem. This in conjunction with getting bad shots at the millennium bridge created a dilemma for us in creating great synergy across our products. The only thing we were left with was the graffiti walls and alley ways with the lighting.

The most successful shots we got were with the graffiti walls, brick walls and alley ways with really good lighting as you could see in the final video. It also showed the urban surrounding and had the concept we were going for. So it made sense to make the graffiti/urban location the synergy. Don't you think?