I can't believe we are FINISHED :(
I thoroughly enjoyed the entire course, especially the filming of the music video,
Ipreferred the A2 course way more than the AS course and I am so upset it is over !
BYE BYE GROUP 6 XXX
Friday, 24 January 2014
Final Review&Closing Off of The Blog
I have made a vlog of myself giving my final review and finishing off the blog! I can't believe this is the final post! Seems like just yesterday we started it! Goodbye Group 6.
This is a selfie of me I took while completing my last blog. As you can see I am so upset :(
Thursday, 23 January 2014
Evaluation Question 4
This a short film I have made of the audience feedback we got from our video. Most of the people we asked for feedback fit our target audience. By asking our target audience for feedback allows us to know whether or not we fufilled our aim of reaching a demographic of 16-24 year old's.
The initial reaction from the audience was great. Everyone was cheering and clapping, which was a nice and rewarding feeling. From the inital reaction from the audience I learnt that my video was not as bad as I thought. I did not have much self confidence in my work but from the way the audience reacted it was clear that we succeeded in our aim to appeal to the demographics in the audience of the cinema.
When we asked for feedback from individuals there are a few comments that stayed in my mind. Firstly it was the amount of people that commented on the performance of the artist. Of course an artist has to perform well and not stand static infront of the camera but I didn't realise how much of an impact it would make on the audience. Nearly everyone we asked for feedback from commented on this, which taught me how important it is for an artist to perform and work well with the camera.
Another positive comment that stuck out for me was when Rebecca (my teacher) said that initially she didn't like the shot with the shutters from our rough cut. She said that it distracted the audience from the artist and we did our best to improve on it. Due to a lack of base tracks we didn't have a shot that we could replace it with, so we used a filter to make me glow and stand out drawing in more attention. Rebecca noticed this and said that it looked much better. From this I learnt that through the use of technology, you can improve your work without having to re-film footage. Technology allows for you to rectify mistakes and mishaps you may make during production, which is something, considering our feedback, we succeeded in.
One member of the audience said that to improve on our video we could have included a wider range of locations. Although most members of the audience said that they liked the locations, this one particular member said that to make it better we could have used more locations and base tracks. During the editing process I had come to realise that we could have done with more base tracks so this feedback was confirmation of my realisation. From this experience and feedback I have learnt that you can NEVER have too much footage!.
One of the people I asked for feedback said that there was a clear visual link between the main product and the ancillary product. From this comment I learnt how important it is for an artist to make a clear link through their albums and promotional strategies, in order for their audience to notice it.
One negative comment I got was that although there was an urban theme linking the two products I produced, from a member of my target audience I learnt that the synergy could have been stronger. He suggested that I could have used some kind of grafiti which was a predominant feature of our mise en scene, in our video.
Overall our feedback was good and we got positive feedback from our target audience which leads me to the conclusion that our video is appealing to our target audience. SUCCESS :)
Evaluation Question 1 (ancillary)
Due to the growing use of technology and social media, I included the fact that the album is available at online stores such as iTunes, Amazon and HMV. The majority of my target audience are more inclined to downloading or ordering their music online opposed to going to the a shop and buying it. In the past few years the use of social networking has grown tremendously and it is likely that my target audience of 16-24year olds all use social networking sites such as instagram, tiwtter and facebook. Social networking sites are a way that fans can engage with the artist they love and feel that they share a personal bond or for people that are interested in finding out about an artist. This is why I included her web, twitter, instagram and facebook page. Another common convention of music advertisements that I used was the leading singles on the album. People who are familiar with the single will be made aware that it is included in the album, enticing and intriguing them to buy the album, resulting in a greater album sale. For the same reasons i included ratings from magazines that share the same target audience as my artist. Jessie J's advertisement for her album 'Who You Are' particular gave me inspiration for the use of my album cover as the advertisement. I thought that it would be a way in which my target audience and other demographics would be able to find my album at stores without difficulty as they would have already become familiar with the image of the album, from the advertisement.
On the back panel, I have included a track listing. This is so that listeners are able to listen preferred songs with just the click of a button and so that they are aware of the songs included on the album.
I have also included copy right acknowledgments and the logo of my record label which is a very important convention of a digipack, used in all real media products.
I included a sticker on the front of my digipack giving information on the single that is included on the album. This is not a convention that is used in all real media products however I thought it was a nice touch, that you do often see on real digipacks.
Friday, 17 January 2014
Evaluation: Question 1
Evaluation: Question 1
In What Ways Does Your Media Products Use, Develop Or Challenge Forms & Conventions Of Real Media Products?
JME - 96 Fuckries
http://www.youtube.com/watch?v=PkYdU1v7yzo
JME'S music video 96 fuckries is similar to the video me and my group have created in terms of the mise en scene. That is a big part in our video as we were trying to portray our artist to come from a certain area (the urban city, with graffiti walls and alley ways), which you can see within this video too as JME is a UK grime artist. This aspect of the video influence us for our own video. We incorporated a lot of graffiti walls and alley ways, and the fact that the video is filmed in the evening when its really dark; we have some good lighting and some colourful lighting to enhance the location the artist is set in.
Used, Developed Or Challenged Ideas?
Music Vid Screenshots - slideshows
Ancillary Products
Rita Ora was one of the artists that related to my genre. Her digipak is a good example of how the album is focused on the artist as a close up of her is on the front panel, so the audience can see her; and only her. The only writing that is on the front it the name of the artist, which is the biggest font size, and then the name of the album. The name of the album is called 'Ora', the artist's last name; again showing that this album is representing her. The back panel has snap shots of the artist and the track list on the right hand side. The colour scheme of black, white and red is shown throughout the digipak as the cd itself is red and white as well. With my ancillary work the colour scheme is the same throughout and the brick wall being the synergy is represented throughout.
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Inside Panels |
Evaluation: Question 2
Evaluation: Question 2
How Effective Is The Combination Of Your Main Product (Video) & Ancillary Texts (Digipak & Advertisement)?
A successful music video will make clear visual links between it and its ancillary products. The most successful shots we got were with the graffiti walls, brick walls and alley ways with really good lighting which was very obvious in the final video. It also showed the urban surrounding and had the concept we were going for. So I planned to use synergy from graffiti/urban location with he brick wall.
Evaluation: Question 3
Evaluation: Question 3
How Did You Use Media Technologies In The Construction And Research, Planning And Evaluation Stages?
Evaluation: Question 4
Evaluation: Question 4
What Have I Learned From My Audience Feedback?
For this question i have made a 'documentary', well not really a documentary as i never got footage of me talking through the video lool, but i got audience feedback from our target audience and teachers and i filmed a vlog with my own response on how the audience reacted to the video.
Music Video:
06. Eugenie, Sharina, Zhane from 283goswell on Vimeo.
Audience Feedback (VIDEO):
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| Editing The Audience Feedback |
Audience Feedback (ANCILLARY):
What Have I Learned From The Audience Feedback:
Thursday, 16 January 2014
Tuesday, 14 January 2014
Planning Ancillary - The Title of My A.lbum
I have chosen to call my album 'Vision'. As a female empowering artist and the status of her current career, I thought Vision was an appropriate title. This album is a 'Vision' of where she wants to go and how successful she wants to be in the industry. The title 'Vision' will stand out to her target audience as it may empower them to have a 'vision' and work for what they dream of. There was memorable moment at the beginning of the A2 year when I said to Rebecca 'I have a vision of my music video' and I that stayed in my mind, which is another reason as to why I wanted to call the album 'Vision
Production - Ancillary - HALF WAY THERE!
Question 4 - What have you learned from your audience feedback?
Audience Feedback.
This video shows all the feedback received after screening our music video in the cinema, the majority of the reviews were by our target audience - people aged between 16-24 years old. By gaining feedback of our music video directly after the screening allows us to know straight away whether or not we have successfully reached out and connected to our target audience.
After our music had finished playing within the cinema, a large round of applause and cheering can be heard in the video provided, which was a brilliant, positive reaction to our video. Despite this initial amazing reaction, I felt it would be better to get individual reviews from random members of the audience to know what they individually really thought of the video - and the comments were also positive.
A few comments kept reoccurring frequently, which I noted - one of them being a lot of positive comments about the artist: many commented on how much energy and effort was put into the performance of the artist, and this was evidently portrayed in the end result in the music video. It was only then that I understood and learnt how important it is that the artists performs 100% or else, the audience will not feel connect to, or enjoy the music video.
Another positive comment that kept reoccurring was the amount of cuts and edits that we incorporated within our video and how frequent and on point the edits occurred. We always cut at inappropriate time, which allowed the audience to stay entertained and engrossed. As I, personally, felt that we didn't have as many base tracks as we could have had, I learnt that as long as we cut appropriately and quite frequently it didn't make too much of a difference as the audience still stayed entertained regardless.
Another comment that made a real impact and taught me the importance of technology was one that my teacher- Rebecca had commented on - as we originally had large, bold shutters featured in certain shots in our music video, she stated how she felt it would be better if we changed the shots as the shutters would distract the audience and take the overall attention away from the on-screen performance - we took on board her advice, however we had no extra footage to be able to complete replace the shots we added a filter to the shots, which lightened the look and focused the attention more on the performance with the filter placed on top rather than just the glaring shutters in the shot. I learnt from this, that the use of technology can have such a significant impact on the end product and that the use of technology can be a successful savior.
Another one of my teachers, Dan, had commented that we could have included more of a variety of shots inside and outside, as all our shots were taken outside (aside from the shots within the train station on the platform.) This was something I had thought about when filming and planning the music video so I took this criticism and constructive as I also agree we could have included indoor shots as well.
The main lesson that I learnt is that there is no such thing as too much footage, every shot counts and the more the better.
What I have learned.
- Referring back to when I commenced research of what our target audience would expect to see within a music video of an artist from thus genre - casual costume, recognisable settings, laid-back, chilled out attitude, young youthful persona - I believe I have incorporated all these qualities with our own artist within my own music video successfully.
Ancillary Reviews
What I have summed up from the Ancillary Feedback:
- There is a clear and distinctive theme to the ancillary products and a clear and distinctive link between the products and the music video.
- I was able to capture the urban theme well within my products.
- The artists costume also led our audience to note and capture the urban, young feel of the music video and the image our artist was trying to portray.
- In order to keep the continuity I should have tried to carry on the background of the brick wall on the advertisement and inside the digipak.
Question 3 - How did you use media technologies in the construction, research, planning and evaluation stages?
We also created an animatic in order to easily present the plan and story template of the music video.
Question 2 - How effective is the combination of your main product and ancillary texts?
There are clear visual links between our music video and it's ancillary products. The most successful visual links between my ancillary products and our video is the distinctive emphasis on our artists urban attire and urban settings - specifically during the chorus where the majority of scenes are taken in front of a brick wall.
Ancillary products:
It is evident that there is a clear similarity and reoccurring theme throughout all ancillary products which is the her urban, young, fresh appearance, and urban attire. The Brick wall is repeated on the front of the album cover and on the advertisement.
The screenshots above are taken from our actual music video, as you can see for almost the entire chorus she is posted in front of a brick wall, and for the entire time she is dressed urban street-wear.
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