Evaluation Question 1 (ancillary)

 This is my final advertisement. I used conventions that I found during my research of real music advertisements.
Due to the growing use of technology and social media, I included the fact that the album is available at online stores such as iTunes, Amazon and HMV. The majority of my target audience are more inclined to downloading or ordering their music online opposed to going to the a shop and buying it. In the past few years the use of social networking has grown tremendously and it is likely that my target audience of 16-24year olds all use social networking sites such as instagram, tiwtter and facebook. Social networking sites are a way that fans can engage with the artist they love and feel that they share a personal bond or for people that are interested in finding out about an artist. This is why I included her web, twitter, instagram and facebook page. Another common convention of music advertisements that I used was the leading singles on the album. People who are familiar with the single will be made aware that it is included in the album, enticing and intriguing them to buy the album, resulting in a greater album sale. For the same reasons i included ratings from magazines that share the same target audience as my artist. Jessie J's advertisement for her album 'Who You Are' particular gave me inspiration for the use of my album cover as the advertisement. I thought that it would be a way in which my target audience and other demographics would be able to find my album at stores without difficulty as they would have already become familiar with the image of the album, from the advertisement.

   

This part of my digipack follows many fundamental conventions of actual album digipacks.

I have included my name of course, in a larger font than the album cover and an image of myself. Emphasis on my image and name is important as new artist to create a brand for the artist. Rita Ora's first album includes uses the same technique, which I think was carried out well, as was mine.
On the back panel, I have included a track listing. This is so that listeners are able to listen preferred songs with just the click of a button and so that they are aware of the songs included on the album.
I have also included copy right acknowledgments and the logo of my record label which is a very important convention of a digipack, used in all real media products.



I included a sticker on the front of my digipack giving information on the single that is included on the album. This is not a convention that is used in all real media products however I thought it was a nice touch, that you do often see on real digipacks.

This is an image of Katy Perry's inside panel of her digipack. I thought that the use of just an image creates a statement, puts emphasis on the importance of the image of the artist. Which is why I decided to do something similar to Katy. It is common for artists to include ackowledgements however I thought that this convention worked well which is why I decided to do that same in this part of my digipack.