Creating A Synergous Brand Identity - Katy B
Katy B's highly-anticipated sophomore studio album, still untitled, is scheduled for release on digital retailers later this year via Columbia Records.
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| Sample Album |
Music Video Single: 5am
Throughout the video the theme of the blue neon lights are flashing across the video screen and within the video representing that techno/dubstep element from the song within the visuals. Her red hair is very vibrant and noticeable which is another feature the audience would notice.
Single Promotion:
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| Official Website |
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| Blog, Facebook, Twitter, Youtube. |
Her newest single '5am' is continuously promoted on all media and social networking sites. The theme of the different shades of blue with the neon effect and red hair is shown throughout. This is great marketing her single as every site is clearly promoting this with the same features catching the audiences the attention.
Key Features Seen Across All Products:
The key features seen across all products are clearly the colours of the blue neon and red hair. The effect this, is to portray the genre of music through the visuals. Its obvious again that this album is focusing on the artists image and branding, as these key features are shown in all products, especially for this specific song.
Previous Album:
The song we have chosen that we are creating a music video for 'Witches Brew', is from this album instead of her latest album. The album title is her name and is a picture of her, showing that its focused on the artist and her image.
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