Planning Ancillary Products - colours

I wasn't sure of the sort of the colours  and design I should incoporate within my own digipak, or the colours of the fonts so I decided to do some research on real artists and compare their digipaks and gain a general idea of the sort of colours I should be using.

Marina and the Diamonds

 Marina has used neutral colours here, which all work well together. She has used a white coloured font on the outside of the digipak which is very effective and stands out and has also kept the font the same for the album title, artists name and track listing. The Black coloured font used for the artist name and album title on the actual CD also stands out against the metallic grey background, and connects well with her dark hair and dark eyes, which are all amplified in the images of her on the outside panels of the digipak. 

With this digipack, Marina has used a more crazy, variety of colours however, despite this, they all seem to work well together regardless. She uses a different range of pastel sort of colour though focuses more on pinks, purples and blues, though she still keeps the sophisticated feel to her digipak. 

Rihanna.

With this digipak, which I really love, Rihanna has also kept all neutral colours, relating the newspaper design printed on her CD to her album name 'Talk that Talk' and having a media product such as a newspaper printed across her CD. All images and text are in black and white, except her track listing, which stands out in a bold red. This is very effective as it puts great emphasis on the songs on the album which are the main point of an album - the songs.

I have gained a lot of ideas and inspiration after reviewing these digipaks, as they are all so different but each have something different to offer.