There is not always a balance between narrative
and performance
Music videos don’t always have narrative
resolution
They often pose questions in the narrative that
are not answered within the video
Analysing Media Language in Music
Videos
From Vernallis’s observations, she found out that edits come
much more frequently in music videos than film. They stand out as disjuncture
and the editing has a rhythmic basis connected to the song and the camera may
move in time with the music. The rules of continuity editing are broken in
order to draw attention to what is on screen. Edits may be really obvious to
draw attention to themselves, such as wipes and special effects added and the
speed of the edit is manipulated (speeded up or slowed down). A master shot
(base track) is frequently used to give video a structure and jump cuts are
often used as well.
Rihanna – Where Have You Been:
This music video is a great example that illustrates
Vernallis’s ideas as it has a variation of editing, including slow motion, scene transitions, obvious edits such as reflecting the image on the screen, editing
in time with the beat of the song and special effects. Rihanna, being the artist and narrator, she is
the main focus of the video and sings throughout. Repeated shots were shown of her throughout the video and she also looks directly into the camera. There is also performance in
terms of dancing and theatrical movement by her and other performers (which was also edited as they slowed down as certain points), this then appeals to the audience and keeps them interested. There are
a few base tracks as the camera switches back and forth between scenes. Jump cuts were used and the earthquake effect making the camera shake.
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