Album Cover
Name: Teenage Dream.
The main features highlighted on this album cover is the idea of candy and sweets. The Artists name 'Katy Perry' is made to look like red licorice, and the name of the album 'Teenage Dream' written in a style that looks like a candy cane sweet. Katy herself is appeared on by laying on an large cloud - connecting to the idea of a 'dream' - made of pink cotton-candy. The back of the album cover has the same theme, with the O's replaced in song tittles with an image of a circled, striped piece of candy. The album itself also was made to smell like sweets also which added to the promotion and continuity of the sweet-themed promotion of the album.
Album Promotion:
There is a range of different forms of promotion Katy Perry used for her album. The CD itself within the 'Teenage Dream' album was designed in order to look like a piece of striped candy also, relating to the album cover front a back in which she used the striped candy design within her font.
During the time of her album and single release Katy Perry also did a range of photo shoots, and a variety of celebrity appearances wearing her blue wig or having a blue hair style which is the same hair she has on for the majority of the time the music video for 'California Gurls' - the single released from her album.
There were also fancy-dress costumes made of an exact replica's of Katy's outfits in her 'California Gurls' music video.
Music Video Single - California Gurls:
In the music video, Katy is seen wearing a range of different outfits all having one thing in common: all outfits are made from pieces of and replicating pieces of candy. She is also seen wearing two brightly coloured wigs - the main a bright blue wig and another lilac coloured wig. She is also seen laying on the cloud made of cotton-candy as she sings which is replicating the exact image of her album cover. In her lyrics she mentions candy '...so hot we'll melt your Popsicle.'
The concept of the video is Katy walking featured within a board game which the featured artists - Snoop Dogg- is playing. The entire board game is a world made of candy and sweets - everything is made of cupcakes, lollipops, sweets, pieces of candy and jelly.
The featured artist, Snoop Dogg - is also wearing a suit with images of sweets and pieces of candy all over it.
Key Features seen across all products:
The key features shown across all products were the idea of candy, sweets and bright colours. Katy is seen wearing the same coloured hair with different styles on and off screen in a range of different celebrity appearances and settings. She continues the theme of candy from her music video to the outfits, to her album cover, to the CD itself. These all show a link between the products and the brand, which then consequently promotes the brand and the artists image and identity.
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